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Making Sense of Speed, Agility and Innovation

Leading Blog

APRIL 26, 2016

Or, think about innovation. Everyone knows innovation is important. But again, if you can innovate successfully, is that enough? In our book OutManeuver we detail a new competitive strategy that leverages speed, agility, insight and innovation to win the most at the least possible cost. Can agile help you win more?

Agility 150
Agility Attrition Innovation Market Segmentation 150
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What Creativity in Marketing Looks Like Today

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. Marketers of the past thought like artists, managers, and promoters.

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Creativity Marketing Agility Budgeting 14
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