Remove Innovation Remove Marketing Remove McClelland Remove Personal Power
article thumbnail

Deep Motivations, Not Competencies, Drive Leadership Performance

The Empowered Buisness

Orientation toward innovation and creativity. A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., It is one of three core motivational drivers identified by McClelland. High performing leaders score in the healthy range of Power – neither overly strong nor weak.

article thumbnail

Leadership Is About to Get More Uncomfortable

Harvard Business Review

And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Competitors will be recast as allies, as rival companies will have to work together to achieve more complex technical innovations.