Strategy Driven

OCTOBER 21, 2016

It had earlier set an ambitious target of taking a quarter of Japan’s auto market, but to achieve that, the chief executive had said that the old way of making and selling cars would no longer suffice. Nissan’s market share in Japan had stalled at just 16 percent, it was faring little better abroad, and losses were mounting everywhere.

Chief Operating Officer 50

Chief Operating Officer Short-term Strategic Fit Restructuring 50

Harvard Business Review

DECEMBER 23, 2016

” Members from each partner organization rate the alliance in areas related to strategic fit, operational fit, and cultural fit. Heat degrades the substrate of innovation, while light catalyzes it.” Lilly’s research shows these same effects can happen between members of alliance innovation teams.

Productivity 8

Productivity Products Survey Strategic Fit 8

Harvard Business Review

JUNE 19, 2015

The result: Market success for the product and the company was purchased by Google for $3.2 Situation Three: It Does Not Have Good Strategic Fit. Corporate indecision and misalignment of strategic objectives let promising products fall by the wayside. billion in 2014. Fix or kill? What happened?

Productivity 8

Productivity Products Long-term Marketing 8