Strategy Driven

APRIL 8, 2011

“Understanding and managing relevance can be the difference between winning by becoming isolated from competitors or being mired in a difficult market environment where differentiation is hard to achieve and often short-lived.” The brand preference model dictates the objectives and strategy of the firm.

Brand 56

Brand Aaker Six Sigma Short-term 56

Harvard Business Review

OCTOBER 6, 2014

And so the power of incumbency, firm competencies, and market share is giving way to the ability to engage across companies and industries, innovate, individualize, and deliver. This isn’t a retread of scientific management , nor is it an updated take on scenario planning. It’s an entirely different animal.

Strategy 10

Strategy Scenario Planning Scientific Management Supply Chain 10

Harvard Business Review

OCTOBER 6, 2014

And so the power of incumbency, firm competencies, and market share is giving way to the ability to engage across companies and industries, innovate, individualize, and deliver. This isn’t a retread of scientific management , nor is it an updated take on scenario planning. It’s an entirely different animal.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8