Intangible Assets Long-term Management Operations 
Harvard Business Review
JUNE 22, 2016
For example, do you make and sell things, hire skilled employees and provide services, develop and new IP like software or pharmaceuticals, or build and manage digital networks, be they transactional, informational, or social? These assets are typically overlooked, undervalued, and under-managed.
Harvard Business Review
FEBRUARY 7, 2014
And finally, highly reputed companies are more stable, which means they have higher market valuation and stock price over the long term and greater loyalty of their investors, which leads to less volatility. Health Risk management Sustainability' So why doesn’t every company do what CVS did? CVS, I hope, has shown us the future.
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