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The Surprising Power of Business Experiments

Skip Prichard

Daniel Kahneman. For centuries, we’ve built and organized scientific and technological knowledge through testable explanations and predictions. The behavioral economist Daniel Kahneman once noted that “if you follow your intuition, you will more often than not err by misclassifying a random event as systematic.

Power 94
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Crack the Leadership Code

Skip Prichard

Daniel Kahneman. Technology has connected more people in more places at more times than ever before. Consider their challenges, their needs, and how you are positioned to help them meet those needs and overcome those challenges. I recently spoke with him about his work. We’re blind to our blindness. Have a Central Message.

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When Human Judgment Works Well, and When it Doesn’t

Harvard Business Review

A number of people noted that Nobel prize-winner Daniel Kahneman’s work, nicely summarized in his 2011 book Thinking Fast and Slow , influenced their thinking a great deal. Anesthesiologists are therefore in a better position to develop useful intuitive skills.” Why is this? Let’s turn to the theory.

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What Really Makes Customers Buy a Product

Harvard Business Review

Each person was asked to report their experiences during the week of a brand in one of four categories: mobile handsets, soft drinks, technology products, and electrical goods. We recently analyzed the brand touchpoints of 14,000 people in North America and Europe over a one-week period. We discovered this by accident, but it makes sense.