Michael Lee Stallard

AUGUST 23, 2013

This year’s conference includes Karen Katz, President and CEO of Nieman Marcus, Maxine Clark, Founder of Build-a-Bear Workshop, Duncan Mac Naughtan, EVP, Chief Merchandising & Marketing Officer for Wal-Mart U.S. The Retailing Summit is a premiere event for senior leaders in retail.

Katz 191

Katz Hamel Merchandising Retail 191

The Horizons Tracker

FEBRUARY 5, 2020

He argues that innovation has three core facets: Innovation generation , which is the sexy stuff you see all the time in the media. This manpower should consist of teams built around the innovators themselves to help with things like marketing, change management and investment appraisal. The new products, new technology, new startups.

Innovation 125

Innovation Productivity Products Technology 125

Harvard Business Review

OCTOBER 20, 2016

Economists Larry Katz and Alan Krueger found that all of the net employment growth in the U.S. Similarly, that former director of marketing job has now morphed into the work produced by a social media contractor, an outsourced PR agency, and a marketing strategy consultant.

Katz 8

Katz Disaggregation McKinsey Outsourcing 8

Harvard Business Review

SEPTEMBER 12, 2014

Marketers like to repeat the quote, “I know I waste half of my ad budget, I just don’t know which half.” So it shouldn’t be surprising that marketers like the idea of “influentials,” seemingly ordinary people who determine what others think, do and buy. Science finds little evidence to support influencer marketing.

Influence 9

Influence Marketing Katz Media 9