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Say “Hi” and “Bye”

Michael Lee Stallard

This year’s conference includes Karen Katz, President and CEO of Nieman Marcus, Maxine Clark, Founder of Build-a-Bear Workshop, Duncan Mac Naughtan, EVP, Chief Merchandising & Marketing Officer for Wal-Mart U.S. On October 10, I will give a keynote speech at the Retailing Summit held in Dallas, Texas.

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Secrets of Social Media Revealed 50 Years Ago

Harvard Business Review

Almost 50 years ago Ernest Dichter , the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article in HBR. The message is so humorous or informative that it deserves sharing.

Dichter 16
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Why We Need To Disseminate Innovation To Overcome The Productivity Paradox

The Horizons Tracker

He argues that innovation has three core facets: Innovation generation , which is the sexy stuff you see all the time in the media. The new products, new technology, new startups. Innovation dissemination , which is the movement of these ideas and technologies into mainstream usage. ” Variable outcomes.

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IN COMMEMORATION International Woman's Day

Women in the LEAD

Renewing Ourselves; Changing the World was sponsored by Women in the Lead at the Global Dialogue Center in partnership with Women's Online Media and Education Network, producers of Women's Radio and Women's Calendar. Also visit our Women in the Lead INSPIRATION BLOG  with over 600 inspirational posts for women.

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Why I Tell My MBA Students to Stop Looking for a Job and Join the Gig Economy

Harvard Business Review

Economists Larry Katz and Alan Krueger found that all of the net employment growth in the U.S. Similarly, that former director of marketing job has now morphed into the work produced by a social media contractor, an outsourced PR agency, and a marketing strategy consultant. In 2000, during the dot-com crash, that rate fell below 2%.

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Academic Equality for Global Economic Survival

Coaching Tip

New Media Literacy: critically assessing and developing content that uses new media forms, and leveraging these media for persuasive communication. By Guest Author Jan K. The middle-class axiom “study hard and you’ll get a good job” has proven untrue in the recent economic downturn.

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3 Reasons to Kill Influencer Marketing

Harvard Business Review

In fact, it goes back to research done by Katz and Lazarsfeld , two prominent sociologists, in the 1940’s and 50’s. Now, it hardly makes sense that Hosni Mubarak and Viktor Yanukovych, who controlled the media and the major organs of power, lacked influence or access to influential people. Marketing Social media'