Leadership Marketing Pharmaceuticals Stephenson 
The Horizons Tracker
FEBRUARY 22, 2022
While the metaverse sprang to public attention with the renaming of Facebook earlier this year, the phrase was coined back in 1996 in Neal Stephenson’s book Snow Crash, in which the science fiction author described an immersive version of the internet that was accessed via virtual reality. It’s a market that is already worth $3.1
Harvard Business Review
MARCH 16, 2015
Randall Stephenson of AT&T explained, “We had 270,000 people we employed around the globe. ” Staton identified the challenge of managing a global brand: “We had the McDonald’s brand, and in each country our market share and the product life cycle were in different stages. Leadership Competition'
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