Leadership Marketing Technology Yield Management 
Harvard Business Review
JANUARY 28, 2013
Every year, FVA conducts an industry-wide technology search to identify new and emerging solutions, and it shares the results as a service to its member companies. And although he seriously doubted it could work in a field as specialized as drive-train technology, he was willing to find out. It might not actually work.
Harvard Business Review
JANUARY 26, 2012
Nike believes so strongly in the growth and profitability of the "auto-analytic" market that it it's about to launch a " FuelBand " that measures oxygen consumption, motion, steps taken per day, and more. Management science has its roots in experimentation and productivity improvement.
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