Leading Blog

DECEMBER 12, 2022

More than two-thirds of them never deliver a positive return to investors. False Positives. Crowdfunding campaigns may demonstrate a product’s appeal to product category enthusiasts, but they don’t provide data on mass-market demand. T HE FACT IS most startups fail.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Leadership Partnership. We need to find and support positive deviance while promoting for systematic improvement. * * * Like us on Facebook for additional leadership and personal development ideas. * * *.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Harvard Business Review

NOVEMBER 17, 2015

Companies that separate the roles of CEO and chairman and appoint strong outsiders to the latter position may have one advantage: they are more likely to benefit from strong governance. Hayward’s leadership had contributed to BP underplaying safety its U.S. Take the case of BP. operations in favor of financial performance.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

DECEMBER 2, 2010

The broad, mass market approach of a Western marketer is foolish because there is no mass market in places where villages are the market. He could fit all his worldly positions into a rollaboard, and yet he owns a solar lantern, the first man in his village to buy one. Mass market acceptance is rare.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14