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How to Build a Brand | N2Growth Blog

N2Growth Blog

Treat your brand as an asset not an afterthought: If building brand equity is not a key strategic focus for your executive team don’t be surprised if your brand remains in stealth mode. Never sacrifice quality: Your products, services, leadership, management, culture, customer service, communication, etc.

Brand 271
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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.

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LEGO’s Girl Problem Starts with Management

Harvard Business Review

Perhaps it has something to do with the profile of LEGO’s management team, comprised almost entirely of men. The 21-person corporate management team has 20 men and one woman – and she’s in an internally-facing staff role, not connected to the customer base or product development. In business, this is what we call a market opportunity.)