The New Merchants of Data: Creating a More Equitable Exchange of Data Between Digital Businesses and their Customers - SPONSOR CONTENT FROM MICROSOFT
Harvard Business Review
NOVEMBER 14, 2017
Now the rise of digital technologies has added a third construct: data equity. This is data that comes through search engines, social media platforms, loyalty points and other digital transactions, such as dynamic cookies. Before the rise of digital technologies, customer data was worthless to consumers.
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