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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

One example is their relationship with technology. All of us, regardless of which generation we belong to, have been impacted by technology,” Costin says. You could think of it this way: If technology were a geyser, Baby Boomers and Generation Xers have been sprayed by its impact, but Millennials got drenched.”

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10 Tactics for Launching a Product Using Social Media

Harvard Business Review

Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Use social media to host contests that foster loyalty and reward brand advocates. Use social media to let consumers create the new product.

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