Management, Marketing Mix and Travel

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Management

Marketing Mix

Travel

Why Marketing Needs to Hire a Corporate Folklorist

Harvard Business Review

JULY 15, 2014

Early last year, I helped craft a presentation for a gathering of senior managers at a clothing company. She traveled the world giving presentations that featured these artifacts to illustrate the company’s brand promise through a visceral experience that no brochure or blog post could match.

Marketing

Marketing Storytelling Brand Marketing Mix

Great Advertising Is Both Local and Global

Harvard Business Review

MARCH 29, 2013

It has spawned more than 70 TV ads, hundreds of outdoor and print ads, and numerous other adaptations across the marketing mix. The company's "freedom within a framework" marketing philosophy epitomizes a successful glocal mindset and organizational culture and architecture. Coca-Cola has similarly embraced the glocal model.

Advertising

Advertising Glocalization Globalization Brand

Leadership Digital

Why Marketing Needs to Hire a Corporate Folklorist

Great Advertising Is Both Local and Global

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