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Make Your Competition Work for You

Harvard Business Review

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Another way to coopetate is to create a critical new offering to address a common enemy.

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3 Entrepreneurs Who Made It Their Mission to Lower Health Care Costs

Harvard Business Review

3nethra also lowers the non-medical out-of-pocket expenses for patients (loss of wages when they are away from work, the cost of travel, and room and board), the kind of expenses that deter the poor to seek medical care. In 2015, at age 21, he founded a venture-funded for-profit start up, Stasis Labs , focused on proactive patient care.