Marketing, Marketing Strategy and Social Capital

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Marketing

Marketing Strategy

Social Capital

With Tweet-to-Buy, American Express Values its Community at $10

Harvard Business Review

FEBRUARY 13, 2013

There is however a substantial segment of social media users, often referred to as the "magic middle," whose network value is relatively high, but who may be more willing to engage with the brand. Marketers already use demographic segmentation to create improved marketing strategies based on CLV.

Advertising

Advertising Discount Media Customer Loyalty

What It Takes to Become a Great Product Manager

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Productivity

Productivity Products Core Competence Management

Leadership Digital

With Tweet-to-Buy, American Express Values its Community at $10

What It Takes to Become a Great Product Manager

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