Marketing Operations SWOT Wiersema 
CO2
JANUARY 2, 2011
Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. These are: Customer Segments – An organization serves one or several customer segments. This final chapter puts it all together.
CO2
NOVEMBER 26, 2023
In healthy and aligned organizations, the stated values and operating values are one and the same. Create a one-page document that contains the company’s operating values, vision, and mission. Use SWOT analysis of the data you collected in Step 2 to guide you. Vision Vision is a measurable direction of where you are going.
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