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Marketing

Participative

Stephenson

Winning the Elusive Marquee-Brand Customer Advocate

Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. Then reality strikes. But it is not insoluble.

Brand

Brand Stephenson PR Reference

The Rise, Fall, and Rebirth of the U.S. Antitrust Movement

Harvard Business Review

DECEMBER 15, 2017

Adopting the Chicago School’s assumptions of self-correcting markets, composed of rational, self-interested market participants, some courts and enforcers sacrificed important political, social, and moral values to promote certain economic beliefs. Competition, for them, was innately effective.

Policies

Policies Politics Stephenson Industry

Leadership Digital

Winning the Elusive Marquee-Brand Customer Advocate

The Rise, Fall, and Rebirth of the U.S. Antitrust Movement

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