Marketing, Payback Period and ROI

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Marketing

Payback Period

ROI

Walmart Broadens ROI for Green Power

Harvard Business Review

FEBRUARY 7, 2012

Second, Bedore spoke about how Walmart thinks about its investments in green power: "There is an ROI calculation on all sustainability investments like on all projects, but.we For example] the longer term payback on solar helps us get to scale down the road.". look at where the investment gets us.

ROI

ROI IRR Power Payback Period

An HBR Refresher on Breakeven Quantity

Harvard Business Review

JUNE 22, 2015

Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? What is breakeven quantity (BEQ)? How do you calculate it?

Payback Period

Payback Period Fixed Costs Analysis Price

Leadership Digital

Walmart Broadens ROI for Green Power

An HBR Refresher on Breakeven Quantity

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