LVMH, Hermès, and the Danger of Going 'A Little Bit Public'
Harvard Business Review
MARCH 8, 2011
Bernard Arnault has a proven track record of building luxury goods brands and creating financial value for a multitude of luxury product lines. Academically, there are a multitude of studies which have found one superior to the other, in a variety of different markets, country, and controlling group cultures. That is not what he does.
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