CO2

APRIL 1, 2022

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Ask yourself: Which behaviors create alignment across teams and help in decision making? Organizational experts Robert E.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Ask yourself: Which behaviors create alignment across teams and help in decision making? Customer Need As a Catalyst For Purpose.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. He had to ask her four more times, including once on a conference call with the whole executive team, before she finally relented. Upon arriving, she flatly refused the CEO’s offer of the CHRO role. I push leaders. I drive them to higher performance.”

Quinn 9

Quinn Execution CFO Forrester 9