You Found Your Product-Market Fit. Now What?
Harvard Business Review
JULY 30, 2013
80-90% software products vs. 40-50% advertising products) and company maturity (e.g., 1m in contribution margin) that makes $250K at target and assume another $50k in benefits and travel costs and $30k in marketing and support costs for a total of $330K, then you have a 3x LTV:CAC ratio in year one. customer acquisition cost or CAC).
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