article thumbnail

Back to Basics: Interviewing for Your Next Sales Position

Strategy Driven

While you are checking the company’s website in course of your research, check out the ‘mission statement’. Even to the point of doing a SWOT analysis on them – this will clarify, in your mind, how the industry works, who the main players are etc. What types of skills and experience would they have? Don’t get caught out.

article thumbnail

The Strategic Planning Process

Coaching Tip

By writing out, in a SWOT (the firm''s Strengths, Weaknesses, Opportunities and Threats ) worksheet, each leadership team member''s perception of the company''s "identity elements" becomes a work-in-progress toward clarifying what the leadership team collectively (in a combined and confidential SWOT) wants to see happen.

article thumbnail

Strategic Planning Steps

CO2

Mission The mission statement is your statement of purpose. The mission statement does not describe the methods you use to accomplish your vision; it describes why you exist to accomplish the vision. The vision statement should be succinct and clear; everyone should know where you’re going.