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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

JUNE 18, 2015

And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. Social media also presents tremendous image opportunity.

Crisis

Crisis Strategy Brand Telemarketing

B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

APRIL 17, 2015

” Both spell out how to map the buying process and customer experience and optimally redirect the firm’s sales, marketing, operations, and service efforts. The moral: Do not act rashly. As customers will tell you, “A salesperson must add value by becoming part of the product or solution.” They evolved.

B2B

B2B Forrester Telemarketing Media

Leadership Digital

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

B2B Salespeople Can Survive If They Reimagine Their Roles

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