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Guy Kawasaki on how to overcome resistance to project launches

First Friday Book Synopsis

FEBRUARY 16, 2011

In his latest book, Enchantment: The Art of Changing Habits, Minds, and Actions (to be published by Portfolio/Penguin on March 8 2011), he offers a wealth of practical advice on how best to achieve especially important strategic objectives. For example, how to overcome resistance to project launches such as change initiatives?

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