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4 Ways to a Better Bottom Line

Lead Change Blog

Global mindset is truly having the desire, knowledge, and skills to operate effectively in business today. It fills a strategic tactical need of operating in today’s business setting. We need to take it as seriously as we do other business operations. Its training isn’t an optional area of casual interest for employees.

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Marketing Is Dead

Harvard Business Review

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Help them build social capital. But they are. The evidence is clear.