Strategy Driven

JUNE 18, 2015

And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. The POWER of Sales Success. Transparency Translates.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

APRIL 17, 2015

.” Both spell out how to map the buying process and customer experience and optimally redirect the firm’s sales, marketing, operations, and service efforts. Research firms such as Forrester can assist by documenting the total costs and resources required for a firm to field a first-rate digital operation.

B2B 8

B2B Forrester Telemarketing Media 8

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. If a strategy does not fully develop and align the three strategy propositions, short-lived success or failure typically results. This is a trap many companies fall into.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8