When Digital Marketing Gets Too Creepy
Harvard Business Review
JUNE 7, 2013
"We learned that staff needs training to take full advantage of the data we can provide them," said Rob Colwell, Qantas Loyalty''s Chief Commercial Officer at a recent analytics workshop hosted by Ernst & Young in Sydney. So should technology-empowered "customer touch" personnel attend improvisational acting workshops?
8 
Let's personalize your content