Coaching Tip
DECEMBER 26, 2011
We all now have unprecedented power to see over fences and through the walls past public relations (PR) departments and right into the innermost workings of organizations, even into boardrooms and into the characters of the individuals who lead organizations. Reputation is the only known antidote. That's the secret.
Harvard Business Review
AUGUST 9, 2012
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Help them build social capital. It also increased the reputation of the mid-level advocates, who were seen as strategic thinkers bringing new ideas to senior management. But they are.
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