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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They define your shared belief system. A masterful leader identifies ways to better align people and systems to achieve the organization’s purpose. Let’s dive into the key elements of corporate purpose.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. They define your shared belief system. A masterful leader identifies ways to better align people and systems to achieve the organization’s purpose. Customer Need As a Catalyst For Purpose.

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Why Your Brain Hates Performance Reviews

Harvard Business Review

Your company might not be as extreme as Jack Welch’s GE, which famously relied on forced rankings to cull weaker managers (a system still in use by more than half of Fortune 500 firms as of 2012), but chances are your company has given you a number that puts you in a specific spot on the employee continuum. So now the U.S.