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Michael Porter and Adrian Slywotzky on how the right strategies and tactics can create demand

First Friday Book Synopsis

In her recently published book, Understanding Michael Porter: The Essential Guide to Competition and Strategy, Joan Magretta has much of value to say. Each has an especially effective strategy based [.].

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The Upside: A book review by Bob Morris

First Friday Book Synopsis

The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs Adrian J. Slywotsky with Karl Weber Crown Business (2007) Dimensions of “a new strategic imperative&# I have read all of Adrian Slywotzky’s previously published books and reviewed most of them.

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The Profit Zone: A book review by Bob Morris

First Friday Book Synopsis

Slywotzky and David J. The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits Adrian J. Morrison with Bob Andelman Crown Business (2003) Note: I recently re-read this book before beginning to formulate questions for an interview of Skywotsky.