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Corporate Writing Doesn’t Have to Sound Like It’s Written by Committee

Harvard Business Review

” – Marketing staff, technology/telecom company. Further, when you have a management team that doesn’t read beyond the first thing they find objectionable, it really lengthens the feedback and approval process.” ” – Marketing manager, technology/telecom company. You and Your Team Series.

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You Can’t Engage Employees by Copying How Other Companies Do It

Harvard Business Review

Becton Dickinson , a global medical technology company, has made its purpose helping all people live healthier lives. Barry-Wehmiller’s purpose is to enable all team members to have meaningful and fulfilling jobs. It must be deeper than only making money for shareholders and managers.

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Deciding to Fix or Kill a Problem Product

Harvard Business Review

Situation One: It’s a Technology in Search of a Need. Instead of selling the concept of the “connected home,” Nest focused on specific problems their customers wanted to solve in addition to good technology. Situation Three: It Does Not Have Good Strategic Fit. billion in 2014. Fix or kill? Fix or kill?