2001 Ethics Influence Marketing 
Harvard Business Review
MARCH 12, 2018
” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic.
Strategy Driven
MARCH 11, 2011
The Enron scandals of 2001 and 2002 focused only upon cooked books audit committees and deal making. Enron did not demand enough accountability, fairness, ethics and operational autonomy from its outside auditor. In their marketing, accounting and auditing firms claim to be full-service business advisors, in order to get business.
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