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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68
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How to Pull Your Company Out of a Tailspin

Harvard Business Review

At first, the causes of free fall appear to be external: a global financial crisis, a banking system collapse, government deregulation, or, more common, a new business model or technology harnessed by a nimble insurgent competitor. Clearly, something else, beyond the disruptive technology itself, is behind the demise of companies like Kodak.

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Demystifying Mentoring

Harvard Business Review

The senior leader advises the junior employee on his career, how to navigate the world of work, and what he needs to do to get ahead. Just as the notion of a 50-year linear career with a single company or in one industry is outdated, so is the idea that career advice must come from a wise old sage. What the Experts Say.

Mentor 16
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As Work Changes, Leadership Development Has to Keep Up

Harvard Business Review

The very idea of leading people in jobs is changing with the democratization of work and the continued advance of digital technology. Digital technology is increasing the complexity and options associated with this plurality of work. employees, customers, free agents, communities we operate in) and so much more.