Remove 2004 Remove Commitment Remove Ethics Remove Innovation
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If They Understand, They Will Do

Marshall Goldsmith

They usually suggest that leaders should have high integrity, focus on customer service, deliver quality products, develop great people and encourage innovation. Many of the leaders (about two-thirds of the total group) actually did what they committed to do and, as a group, they were seen as becoming much more effective.

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Fallacy of ‘If They Understand, They Will Do’

Marshall Goldsmith

They usually suggest that leaders should have integrity, focus on customer service, deliver quality products, develop great people and encourage innovation. Many of the leaders (about two-thirds of the total group) actually did what they committed to do and, as a group, were seen as becoming much more effective.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

From that point on, they committed themselves to soft drinks. By 2004, sales and profits were in double digit declines. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers.

Apparel 100