Replacing the Sales Funnel with the Sales Flywheel
Harvard Business Review
NOVEMBER 20, 2018
I’ve been using the sales funnel for 28 years, my whole career. When I started my career, the most profitable application of force was in sales. Around 2005, marketing became a bigger force driving growth. clu/Getty Images. It was the right thing to do. Sales reps leveraged that information gap to create a lot of trust.
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