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World Business Forum – Top 10 Speakers | N2Growth Blog

N2Growth Blog

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

These are: Customer Segments – An organization serves one or several customer segments. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. This final chapter puts it all together. I really enjoyed this book.

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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

About Portfolio Resources eBuzz Blog Home Blog Main Page A simple cure for the Buzzword Bingo RSS Feed A simple cure for the Buzzword Bingo By Rajesh Setty on Thu 04 Dec 2008, 8:02 PM - View Comments More often than not people use buzzwords without fully understanding what they actually mean. We are excited about this new release.

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Identify Blue Oceans by Mapping Your Product Portfolio

Harvard Business Review

Over the last fifteen years Apple has made a series of successful market-creating—or blue ocean—moves (think the iMac, iPod, iTunes, the iPhone, the App Store, and the iPad). That is, incremental improvements in existing market space, like a pasta company introducing a new line of gluten-free pasta.

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What Is Strategy, Again?

Harvard Business Review

It was this received opinion Michael Porter was questioning when, in 1979, he mapped out four additional competitive forces in “ How Competitive Forces Shape Strategy.” A tour de force by any measure, “What Is Strategy?” ” is certainly required reading for all strategists.