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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing.

Strategy 131
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Branding the Aspiring Novelist | In the CEO Afterlife

In the CEO Afterlife

by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. USA Today reports she sold 164,000 e-books in 2010. Non-fiction writers require a ‘platform’, a means of marketing to an audience. Identify your differentiation and market your positioning with consistency in everything you do.

Brand 100