In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253

Brand CEO P&L Brand Management 253

In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

FEBRUARY 10, 2011

by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. USA Today reports she sold 164,000 e-books in 2010. Non-fiction writers require a ‘platform’, a means of marketing to an audience. Identify your differentiation and market your positioning with consistency in everything you do.

Brand 100

Brand CEO Open-book Magazine 100