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Most Industries Are Nowhere Close to Realizing the Potential of Analytics

Harvard Business Review

Back in 2011, the McKinsey Global Institute published a report on the transformational potential of big data—and it would take a supercomputer to process all of the articles that have appeared since then urging companies to get on board before some digital disruptor renders them obsolete. Insight Center. The Next Analytics Age.

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The Strategic Value of APIs

Harvard Business Review

Early adopters will be able to significantly expand their revenues by discovering and joining forces with blockbuster complementors. In its early days, its user interface was not good enough for regular users. Twitter acquired TweetDeck in 2011. We expect these trends to become much more widespread. Insight Center.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).

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When (and Why) to Pay for Tweets

Harvard Business Review

But for businesses seeking to market through social media channels  in real-time and with detailed reporting  native social ads represent a uniquely promising new frontier. My company was an early adopter, purchasing our first social ads in 2012. Advertising Marketing Social media'