An Introduction to Data-Driven Decisions for Managers Who Don’t Like Math
Harvard Business Review
MAY 19, 2014
Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external, experimental, observational — everywhere we look, information is being captured, quantified, and used to make business decisions. Why data matters. Picking the right metrics.
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