London Succeeds in Its Olympic Trials
Harvard Business Review
JULY 27, 2011
We stand today on July 27, one year away from the Opening Ceremony of the London 2012 Olympic Games. Since the British broadcaster does not run advertising, London could not bundle this in to sweeten the deals for possible Olympic sponsors. Despite this, the 2012 Oympic Games has become a critical component for it.
Let's personalize your content