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London Succeeds in Its Olympic Trials

Harvard Business Review

We stand today on July 27, one year away from the Opening Ceremony of the London 2012 Olympic Games. Since the British broadcaster does not run advertising, London could not bundle this in to sweeten the deals for possible Olympic sponsors. Despite this, the 2012 Oympic Games has become a critical component for it.

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Recruiting Strategies for a Tight Talent Market

Harvard Business Review

According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Following are three such innovative approaches for connecting with top talent. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?”

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How to Actually Put Your Marketing Data to Use

Harvard Business Review

Back in 2012, its intelligence analysts identified cloud computing as the number one strategic threat. It also began innovating new services offerings to diversify its portfolio. ” But as marketers know, marketing is no longer about advertising or press releases alone. The New Tools of Marketing. Sponsored by Percolate.

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Changing Capitalism, One Organization at a Time

Harvard Business Review

We're delighted to announce the winners of the Long-Term Capitalism Challenge , the third leg of the HBR/McKinsey M-Prize for Management Innovation. The athletic apparel giant has also engaged a broad base of partners (and competitors) in innovation toward that goal. Story by Gib Bulloch, Accenture Development Partners.