In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

In the CEO Afterlife

JULY 24, 2011

ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions. Human Resources. What Makes ABSOLUT, Absolute? Leadership.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

OCTOBER 30, 2011

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. At Fortis we help businesses use natural gas more efficiently, save energy and seek innovative energy solutions to save money. Human Resources. In the CEO Afterlife. Main menu Home. Leadership. Leadership.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Strategy Driven

SEPTEMBER 24, 2021

Effective branding enables you to cut marketing and advertising costs. To address these concerns, you need a robust and able Human Resource department. It drives innovation and promotes better employee engagement, resulting in higher productivity and profitability.

Organization 92

Organization Brand Word of Mouth Marketing Marketing 92

HR Digest

JANUARY 19, 2022

Top 10 Applications of AI in Human Resource Management. While we don’t know to what extent human resources will be replaced by AI, here are some AI in HR examples and ways companies have already implemented AI into different aspects of their work: Using Robotics in Human Resource Management to Improve Product.

Human Resources 105

Human Resources Resources Learning-by-Doing Examples 105

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Innovative. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

FEBRUARY 5, 2011

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Human Resources. Search My Site. Leadership.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

NOVEMBER 13, 2011

I’ve never thought of the homeless as innovative or entrepreneurial. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Homeless, Not Helpless: Entrepreneurship in Unlikely Places. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I suspect few do.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

APRIL 4, 2011

Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate. Innovation and entrepreneurship began a comeback, albeit in measured bites. Innovators drive the marketplace, follower are passengers and those who refuse to abolish redundancy are road-kill.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 1, 2011

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

Brand 170

Brand CEO Stage-Gate Marketing 170

N2Growth Blog

AUGUST 9, 2010

What about competing against the innovation of others that could cause the obsolescence of your product or service? Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement. I Think Not.

Blog 288

Blog Brand Depreciation CEO 288

In the CEO Afterlife

AUGUST 1, 2011

To its credit, GSK still owns Macleans and although it is no longer the #3 brand, chomping at the tails of Colgate and Crest, Macleans has benefitted from contemporary marketing and dental care innovation in a few geographies. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

Brand 131

Brand CEO Stage-Gate Marketing 131

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. It is not because they had some unique access to talented people, advertising, consultants or the media. Sinek makes a case that it’s all about the messaging.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

MAY 23, 2011

Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Now, as far as ‘walking the talk,’ Allstate has plenty of work to do. Search My Site.

Brand 196

Brand CEO Marketing Proposal 196

Women on Business

JANUARY 21, 2011

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

Press Release 100

Press Release Discount PR Directory 100

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

Women on Business

DECEMBER 8, 2010

If they are feeling your brand understands them and their needs, is innovative, is a good value, and cares about them, they are now ready to jump in and interact with you. As for your brand, how are your customers feeling about your brand now that your prospective customers have some knowledge about you from steps one and two? Are you ready??

Brand 237

Brand Press Release Discount Loyalty 237

Chart Your Course

DECEMBER 28, 2017

That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. Shortage of data scientists encourages innovative solution. Clark, Founder and Chief Idea and Innovation Officer at Ambient Intelligence, Inc.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

The Horizons Tracker

AUGUST 27, 2019

” The researchers grilled dozens of senior human resources (HR) professionals to try and understand how organizations from public and private sectors are currently using online tools to both advertise openings and ultimately recruit candidates.

Diversity 51

Diversity Class Education Analysis 51

Women on Business

DECEMBER 14, 2010

What are some innovative ways you can target and reach your potential advocates? Book sales have contributed more than $600,000 to these charities. Consider the methods that Megan Megale used to get in touch with the people she knew would support her daughter’s remarkable project. I think about it every day.

Press Release 182

Press Release Discount PR Open-book 182

Women on Business

JANUARY 11, 2011

Boston , MA Innovative entrepreneurs will find fertile ground for their ideas in Boston. New York , NY With the financial sector reeling, New York is counting on technological innovation to save the day. The following cities are leading the economic revival in their recovery sectors: Washington , D.C

Press Release 157

Press Release Discount Education Transportation 157

Women on Business

JANUARY 12, 2011

Tanya energizes leaders to help them light the spark in their teams that results in: the proliferation of ideas and innovation,shorter cycle times, more collaborative environments, and high customer and employee loyalty. Please join me in welcoming Tanya Maslach of Elevati, Inc. to Women On Business. You can learn more about Tanya below.Â

Press Release 100

Press Release Discount PR Magazine 100

Strategy Driven

NOVEMBER 6, 2015

It is important to identify swings and trends so that innovation can remain a strength of your business. Human Resources program is active, professional and responsive to the organization. Advertising plan is annually updated, with realistic, measurable goals. You never know when the next big recession will hit.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Women on Business

JANUARY 24, 2011

Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Some of the efforts cast out into the marketplace stir up action.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

FEBRUARY 9, 2016

“When the human resources people call you in, tell them I’ve just hired you.” They might employ some of the tests and psychological evaluations popular among human-resource specialists. If the old methods are not working, maybe it is time to be more innovative and start hiring like a superboss.

How To 8

How To Human Resources Advertising Creativity 8

Harvard Business Review

JULY 15, 2013

Workflows and innovation initiatives have been artfully reorganized around "projects" to facilitate faster, cheaper and easier contingent participation. Just ask anyone working in the health care, financial services, automobile, retail, media, publishing, education, advertising, real estate or defense industries.

Human Capital 9

Human Capital Real Estate Human Resources Disruptive Innovation 9

LDRLB

OCTOBER 17, 2012

No amount of advertising can replace the recommendation of a friend. Corporations spend millions of dollars each year attempting to create campaigns that will encourage people to share the advertisements with their friends. Check this out…” on a status update is the Holy Grail of advertisement, for better or for worse.

Advertising 133

Advertising Human Resources Network Economy Incentives 133

Harvard Business Review

JULY 27, 2011

Since the British broadcaster does not run advertising, London could not bundle this in to sweeten the deals for possible Olympic sponsors. Rather than panic, London's leaders have been both innovative and fearless in finding ways to "make more from less." In doing so, they reinforced the importance of innovation to the Games culture.

Supply Chain 10

Supply Chain Tourism Banking Budgeting 10

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Wouldn’t you expect more innovation? Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home. Leadership. Leadership.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

JULY 14, 2014

Some are already paving the way, with examples ranging from large multinationals like Coca-Cola, which uses data-driven strategies to increase innovation in its Atlanta HQ, to start-ups like Seedcamp, which uses psychographics (the study of personality, interests, etc.) And more companies can use smart data to improve the recruiting process.

Diversity 10

Diversity Reputation Talent Management Human Resources 10

In the CEO Afterlife

APRIL 22, 2015

I consider Google a tier-one innovator. Package graphics and advertising campaigns change far too often. You “fix brands before they break” with innovations that add value and fortify the bran d’ s raison d’être. Nestlé turned to product innovation to fulfill the convenience needs of coffee lovers.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

MAY 23, 2017

It was clear to me then that the Defense Department would need to keep pace with the dramatic changes — many of them technological — reshaping the economy, the labor market, and human resource management. To overcome those challenges, we began to change where and how we recruited and advertised.

Talent Management 10

Talent Management Learning-by-Doing Advertising Training 10

Harvard Business Review

MARCH 29, 2016

In the business world, for example, we know that more-diverse groups tend to be more innovative , creative , hard-working , and better at solving problems. We need innovations in recruitment to disrupt the bias that exists in human brains. Organizations that put diversity initiatives into place do so with good intentions.

Diversity 8

Diversity Participative Advertising Policies 8

Harvard Business Review

APRIL 7, 2016

According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. Following are three such innovative approaches for connecting with top talent. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?”

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. So leaders at many different levels need to get in on the act.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

NOVEMBER 18, 2013

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. The next evolution in digital advertising must be driven by innovative platforms that more effectively help marketers move their businesses forward. Automation is a win for web publishers as well.

Advertising 9

Advertising Industry Technology Bottom-up 9