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The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. Before you commit to paying for advertising services in a market that you may or may not be able to compete in, consider the following: 1. They don’t teach you this in law school! Can You Create a Niche?

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Get Your Budget Ready for the Upturn

Harvard Business Review

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. For example, the wealth effect from rising equity and real estate prices might make premium product segments more attractive in the coming years. But here it is midyear and the signals are decidedly more positive. Increase your R&D spending.

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Sears Has Come Back from the Brink Before

Harvard Business Review

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. With the coming of the automobile and national radio advertising, James C.

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