2013 Advertising Direct Marketing Trends 
Harvard Business Review
AUGUST 21, 2014
These examples are not mere exceptions, but part of a growing trend. The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest.
Harvard Business Review
APRIL 19, 2017
In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. But these trends, and the business responses to them, carry secondary, nonmarket risks — which may turn out to be even greater.
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