2013, Advertising and Direct Marketing

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2013

Advertising

Direct Marketing

Publishing Is Not Dying

Harvard Business Review

AUGUST 21, 2014

The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest. So it shouldn’t be surprising that many newspapers have struggled.

Venture Capitalist

Venture Capitalist EBITDA Venture Funding Magazine

Businesses Can No Longer Avoid Becoming Political

Harvard Business Review

APRIL 19, 2017

In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. And such efforts should be advertised. But these trends, and the business responses to them, carry secondary, nonmarket risks — which may turn out to be even greater.

Politics

Politics Supply Chain Offshoring Globalization

Leadership Digital

Publishing Is Not Dying

Businesses Can No Longer Avoid Becoming Political

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