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We Need a Better Definition of "Native Advertising"

Harvard Business Review

If you're looking for marketing jargon in 2013, look no further than "native advertising." Many believe that native advertising is just a digital euphemism for the classic advertorial that would frequently fill a page in your local newspaper or national magazine — only with less of a wall between the traditional church-and-state structure of editorial and advertising (like when The Atlantic ran a subtly flagged advertorial for The Church of Scientology).

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. Service-based companies selling products has not been a wildly successful endeavor for the majority of marketing agencies. The world — because of technology and connectedness — is forcing marketing agencies back to the entire sphere that encompasses marketing.