We Need a Better Definition of "Native Advertising"
Harvard Business Review
FEBRUARY 13, 2013
If you're looking for marketing jargon in 2013, look no further than "native advertising." Many believe that native advertising is just a digital euphemism for the classic advertorial that would frequently fill a page in your local newspaper or national magazine — only with less of a wall between the traditional church-and-state structure of editorial and advertising (like when The Atlantic ran a subtly flagged advertorial for The Church of Scientology).