First Friday Book Synopsis

JULY 23, 2014

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s

Word of Mouth Marketing 80

Word of Mouth Marketing PR Committee Wilde 80

Harvard Business Review

JANUARY 19, 2015

Platforms can easily scale to serve gigantic audiences, and their lucrative possibilities beckon to established players that are often called “publishers.” High-quality, carefully-edited content is great for pulling in an audience. For an example, look at Medium , a platisher that raised $25 million in 2014.

Business Model 8

Business Model Content Incentives Audience 8

Great Leadership By Dan

MAY 29, 2014

In the era of big collaboration, the ethicization of business, and the complexity that comes with globalization 2.0, declared without context or supportive action to an audience of strangers. This “bounded autonomy” is both the greatest weapon in the war for talent and the greatest accelerant of strategy and innovation.

Leadership 244

Leadership Globalization Maturity Agility 244