Make “YES” the First Word Clients Say, Not the Last

Women on Business

Guest Posts b2b sales b2c sales Sales sales tips small business sales We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

B2B 177

Santa Claus and Google. The same or just a coincidence?

Strategy Driven

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. After nearly 60 years of a wavering belief in Santa Claus, I have come to a major AHA! Santa Claus is actually Google. Think about it: Google knows when you’re sleeping.

B2C 141

On leadership: My video interview with serial entrepreneur Chris Ducker!

Bernd Geropp

With his company Group Live2Sell Chris offers quality inbound call center services and Telemarketing services for B2B and B2C. Shift in marketing: It is not important if it is B2b or B2C. Serial Entrepreneur Chris Ducker. Two weeks ago I attended the New Media Expo in Las Vegas.

Video 121

What's The Future Of Business By Brian Solis

Eric Jacobson

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Incredibly relevant.

B2B 70

How Sales Reps Can Succeed in the Social Era

Harvard Business Review

The personal connection is equally important in B2B as B2C sales — so long as you are not just competing on price and there is risk in the purchase decision, prospects will always be inclined to buy from someone they feel they know, like, and trust.

B2C 10

Every Business Is (Or Should Be) a Social Business

Harvard Business Review

The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc. I believe the distinction between social and non-social business is a false dichotomy. And yet, it's one we continually want to make.

Use Your Data to Get a Holistic View of the Customer

Harvard Business Review

We are now both a B2C and a B2B company: We own concert venues and are the leading promoter of live events in the world. But like Live Nation, Ticketmaster has a B2C component as well, in that we sell tickets to consumers. A few years ago, at LiveNation Entertainment we were accumulating a lot of data from consumers but weren’t doing much with it—and we weren’t sure what could be done with it (a pretty common situation for companies these days).

B2C 8

Free Yourself from Conventional Thinking

Harvard Business Review

You must move from B2C to B2B, or vice versa. Groundbreaking ideas are no longer a luxury when success is contingent upon an organization''s ability to adapt, innovative, and improve. We need look no further than Kodak, Sears, or Sony for validation that status-quo thinking is the fast-track to failure. How, then, can organizations break free of conventional thinking to spark creativity? The first step is to consider the way you have always done business — and stop.

B2C 8

Take Your Show on the Road

Harvard Business Review

So if you’re in a B2B business – and perhaps even if it’s B2C – spend some time thinking about an idea that keeps coming up in competitive simulation exercises. Once in a blue moon, a brainstorming session produces an idea that is so blindingly good that people wonder not only “why aren’t we doing that already?” but even: “why isn’t everyone ?”

B2B 8

You Found Your Product-Market Fit. Now What?

Harvard Business Review

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. In every start-up, finding initial product-market fit is a magical moment. Before this occurs, the sales process is a craft or an art, custom-made by the founder or evangelist sales VP.

B2B 8

Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

In the late 20 th century, a proliferation of media options made buyers aware of products before talking to a salesperson, more so in B2C, but also in B2B markets. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.

B2B 11

What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

But in 2013, after five years at the company, she resigned. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. When Bridget left Profiles in 2013, she had been an account executive and social media strategist.

PR 11